| Watson Flower Shops, Inc was founded in 1927 In 1927 Grandma Irene Watson started selling flowers out of her home with flowers grown in her own garden. Shortly after she started selling flowers Irene purchased 5,000 rose bushes and went door to door selling the roses for $0.25 each. With the profit she made from selling these rose bushes she and her husband, Charles, purchased an 18 acre farm on a road connecting downtown Tempe and downtown Mesa. On this farm Charles and Irene not only grew flowers but grew their family as well. The residents in Mesa knew Irene very well and referred to her as “The Rose Lady.” |
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| Before opening her own flower shop Irene interned at
Brown’s flower shop in Utah. She gained valuable skills in design while
there and she learned many other things about the floral industry. She
also learned about the growers in California and how to order and ship
flowers from there.
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| Ownership Passes to the 2nd Generation In 1946 ownership of the flower shop passed to one of Charles and Irene’s daughters, Eva. Prior to Eva taking over the family business, Eva worked as head surgical nurse at the Southside District Hospital in downtown Mesa. Eva married a wonderful man, James Ernest Johnson Sr. and both were very involved in the family flower business. |
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| During the years between the end of WWII and 1950 Ernie
and Eve had grown the business, establishing 3 branch locations in the
East Valley, and franchising locations in Tucson and Flagstaff. Also in
the 50’s, the flower shop purchased a large neon sign. This sign along
with many other neon signs along their stretch of road (which had become
the US 60) would become famous in Americana.
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| The Johnson and Haw’s families
The history of the Haws and Watson families dates back to the 30's
and 40's when Lyman Haws and Ernie Johnson were best friends in high
school. Ernie married Eva Watson and, together continued Watson Flower
Shops. Lyman developed his floral design talent at Watson Flowers. Many
years later, in 1964, Lyman joined the Haws family business and built
Haws Flowers and Gifts on Mesa Dr in Mesa until he retired in 1988. |
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| Consolidating the Business
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| Ownership Passes to the 3rd Generation
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| David & Pam Johnson, owners of Watson Flower Shops 1976-2009 | |
| In 2005, three years of construction of the “Valley
Metro” light rail train system was about to start in front of their Mesa
store. David and Pam knew that access would be greatly limited during
construction of the Metro system. They wanted their customers in the
East Valley to be able to reach their flower shop easily so in the Fall
of 2005 David and Pam opened a branch location in Gilbert, AZ. The new
store is conveniently located on the corner of Val Vista Dr and
Guadalupe Rd.
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| Ownership Passes to the 4th Generation In 2009, David and Pam retired from the floral industry. Management of Watson Flower Shops has now passed to two of their sons, Nathan and Jacob Johnson, and both are eager to uphold the family tradition of growing and selling the longest lasting, highest quality flowers at a reasonable price. Their main store is still located on the original acre of land purchased by Great grandma Irene Watson in 1931. Nathan graduated from Arizona State University with a degree in finance while working at the family business. Jacob also graduated from Arizona State University with a degree in management. Both of David’s sons grew up being very involved in the family flower business. |
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| Nathan and Jacob became certified Arizona State Master
Florist in 2006. Nathan currently serves as the President of the Tempe
Apache Boulevard Association (a community organization David also served
on) and Jacob was recently elected to the Arizona Floral Association
Board of Directors.
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| Why you should choose Watson Flower Shops Watson Flower Shop has a proud history of service to the east valley and the Phoenix Metro area. Great grandma Irene Watson instilled three qualities in the generations of florist that followed her. The three qualities are to sell the highest quality flowers with the best possible service at a reasonable price. Every generation of florist since has honored her memory by upholding this family tradition. So what sets Watson Flower Shops apart from the others? It is the foundation upon which our flower shop is built. Each generation has grown up as a florist; each generation has acquired the skills and knowledge necessary to have over 83 years of satisfied customers. What you can expect from Watson Flowers is professional courtesy in customer service and the highest quality, longest lasting flowers every time you order. When you order from Watson Flowers you can order with confidence knowing we will give your order the personal attention it takes to make your gift perfect. Regardless of the occasion, the recipient of your floral gift will be delighted. We guarantee it or your money back. That’s the way Great grandma Irene Watson did it 83 years ago and that’s how we do it today. |
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